By Ian Mckee 26-05-2020. Published on Digital TV Europe Even before the coronavirus outbreak, the process for acquiring content in the international television industry had been changing at an accelerating pace. Needless to say, the growth of global streaming platforms – both the VoD giants and the thousands of smaller niche players – is a well-documented trend. But coinciding with […]
Updates
Read more about the latest perspectives and insights from the Vuulr Team and learn about the latest updates to our platform right here!
The new TV content economy
By Ian McKee 05-05-2020. Published on C21 | FutureMedia The coronavirus crisis marks a watershed for the TV content rights business, spelling the strong decline of big, exclusive deals. If the coronavirus pandemic has highlighted one thing it’s that the amount of content being watched by audiences globally is both vast and varied. Of course, we’re all aware of the incredible success […]
Webinar: Content Acquisition in the Age of Social Distancing
In this webinar, Vuulr CEO, Ian McKee, shares how digital marketplaces are quickly becoming the new normal for content acquisition in the age of social distancing. Learn how Vuulr’s digital content marketplace allows you to discover and license finished content, right from home. Get acquainted with our simple-to-use tools so you’ll easily find content your audiences will love from our […]
Content acquisition in the age of social distancing
How content buyers can #stayhome, yet continue to discover and license finished content during the coronavirus pandemic. As people stay home, they are consuming more content, more quickly. HBONow reports a 65% increase in daily binge watching of three episodes or more, and a 70% increase in movie watching. Streamers aren’t the only ones to benefit from increased consumption. Network […]
Is the TV and Film Rights Market Ripe for Disruption?
The founder of online programme sales platform Vuulr Ian McKee tells Tim Dams about the Singapore-based business’ plan to cut the cost, time and complexity of buying and selling content.
The launch of Disney+ heralds a Tipping Point for the Entertainment Industry
The launch of Disney+ in November 2019 heralds a new era, not only for Disney, but for the entire entertainment industry. It accelerates the inevitable shifts in the industry that has resulted from the digitalisation of content delivery. With the launch of its streaming service, Disney is now in the game to be a direct-to-consumer brand, with immediate access to […]
Platform Update: Performance Bidding
Since our last update, we have been listening to our users as to how we can improve the Vuulr platform… and so the next big thing for Vuulr is an enhancement that solves for an underlying trend in the industry that is, inevitably, growing. With the proliferation of VOD services in recent years — and not all with the huge buying power […]
Business Update: June 2019
It has been a while since we posted an update, we’ve had our head down working building out the platform and the Vuulr Marketplace business. So here’s how we are doing… Core KPIs are Tracking Well The good news is that the core KPIs for the business are tracking well as you can see from the graphs below. Listings Catalogue […]
The Impact Blockchain will have on the Entertainment Industry
Earlier this year in March, I was invited to be on a panel to speak about the Impact that Blockchain will have on the Entertainment Industry
The New Industry dynamic is Fragmentation, NOT Concentration
Key Fact: The Top 10 Shows in the US account for just 9.4% of viewing — this shows that in the content business the 80:20 rule is increasingly no longer applicable. Contrary to popular opinion — the new architecture of the industry is driving fragmentation and not concentration. See the data below. NB this is US oriented data, it would be safe to assume […]