The launch of Disney+ in November 2019 heralds a new era, not only for Disney, but for the entire entertainment industry. It accelerates the inevitable shifts in the industry that has resulted from the digitalisation of content delivery. With the launch of its streaming service, Disney is now in the game to be a direct-to-consumer brand, with immediate access to […]
Updates
Read more about the latest perspectives and insights from the Vuulr Team and learn about the latest updates to our platform right here!
Platform Update: Performance Bidding
Since our last update, we have been listening to our users as to how we can improve the Vuulr platform… and so the next big thing for Vuulr is an enhancement that solves for an underlying trend in the industry that is, inevitably, growing. With the proliferation of VOD services in recent years — and not all with the huge buying power […]
Business Update: June 2019
It has been a while since we posted an update, we’ve had our head down working building out the platform and the Vuulr Marketplace business. So here’s how we are doing… Core KPIs are Tracking Well The good news is that the core KPIs for the business are tracking well as you can see from the graphs below. Listings Catalogue […]
The Impact Blockchain will have on the Entertainment Industry
Earlier this year in March, I was invited to be on a panel to speak about the Impact that Blockchain will have on the Entertainment Industry
The New Industry dynamic is Fragmentation, NOT Concentration
Key Fact: The Top 10 Shows in the US account for just 9.4% of viewing — this shows that in the content business the 80:20 rule is increasingly no longer applicable. Contrary to popular opinion — the new architecture of the industry is driving fragmentation and not concentration. See the data below. NB this is US oriented data, it would be safe to assume […]
Netflix Originals vs Hollywood Vs Independents
Whilst Netflix likes to keep our eyes focused on their Originals … the reality is that 92% of their library is sourced externally — and the majority of that from independents. Remember this is an analysis done by an American organisation — and so on Netflix US. It would be fair to say Netflix’s International catalogues, which need to have a higher proportion of local […]
Change Coming in Industry Norms for Content Acquisition
When we embarked on our journey at VUULR we heard time and time again about “Industry Norms” that would never change. Understanding that the industry is almost 100 years old, and given that for all that time the way that Content Rights are bought and sold has hardly changed, this mantra came as no surprise. Changing Norm 1: Output Deals “But […]
April 2019 Platform Update
Happy Spring! This is a short one — we pushed a feature update to the Marketplace yesterday that not only brings some important usability improvements to our users, but also increases our data collection capabilities that will enable us to implement more marketing-automation programs in the future. Some key updates that made the push: In-Offer Messaging By far the largest and most […]
February 2019 Platform Update
Happy March everyone. This year flying by, and it’s already been a month since our last platform update. First, some updates to the numbers we shared last month: We have over 1,640 unique Listings on the Marketplace, accounting for just over 10,000 hours of content! We’ve had 27 offers already, some of which are looking promising to close soon. We’re […]
Industry Veteran Steve Marcopoto joins Rob Gilby on the VUULR Industry Advisory Board.
I am happy to announce that the former Executive Vice-President & President of Turner Broadcasting in Asia-Pacific, Steve Marcopoto — with over three decades of experience in the content industry — has joined Vuulr as a member of its Industry Advisory Board. Among other things, Marcopoto will help Vuulr’s management team refine its product and its go-to-market strategy and he said, “When I left […]