Key Fact: The Top 10 Shows in the US account for just 9.4% of viewing — this shows that in the content business the 80:20 rule is increasingly no longer applicable. Contrary to popular opinion — the new architecture of the industry is driving fragmentation and not concentration. See the data below. NB this is US oriented data, it would be safe to assume […]
Tag: Television
Change Coming in Industry Norms for Content Acquisition
When we embarked on our journey at VUULR we heard time and time again about “Industry Norms” that would never change. Understanding that the industry is almost 100 years old, and given that for all that time the way that Content Rights are bought and sold has hardly changed, this mantra came as no surprise. Changing Norm 1: Output Deals “But […]
An Explosion in Demand for Animation
As the war for audiences (or audience segments) heats up, one of the key battlegrounds is kids entertainment — which means one of the biggest battlegrounds is being fought over cartoons like “Kung Fu Panda,” “Captain Underpants” and “Curious George”. “This is the biggest boom in kids programming production that we have ever seen,” said Michael Hirsh, chief executive of WoW, which […]
Progress on The Vuulr Marketplace
We are extremely excited to share our progress towards MVP (minimum viable product) for the buyers journey as scheduled. We already have a number of major industry players who are happy to offer their titles to be listed on Vuulr even at this beta testing stage. With more to come! For those interested to see how it will look and […]
Vuulr invited to speak at world’s largest digital media and entertainment event
A carousel of all Asia’s Film & TV industry movers in one place, Vuulr is honored to be invited as a speaker at the NAB Show Shanghai. Our CEO, Ian McKee will be sharing How Blockchain will Transform the Film & TV Entertainment Content Industry, at a key sector under Smart Broadcasting, where attendees are expected to include Government Bureaus, […]
TV Industry, You cant escape macroeconomics
Here is are a few facts I pulled together to illustrate the change that is about to befall the TV content industry — and how TV content will follow the path driven by the internet of (at the same time) globalisation and personalisation. This will have a positive effect on the opportunities for talented content creators to receive fair recompense and will […]