Category Archives: Perspectives

The New Industry dynamic is Fragmentation, NOT Concentration

Key Fact: The Top 10 Shows in the US account for just 9.4% of viewing — this shows that in the content business the 80:20 rule is increasingly no longer applicable. Contrary to popular opinion — the new architecture of the industry is driving fragmentation and not concentration. See the data below. NB this is US oriented data, it […]

Netflix Originals vs Hollywood Vs Independents

Whilst Netflix likes to keep our eyes focused on their Originals … the reality is that 92% of their library is sourced externally — and the majority of that from independents. Remember this is an analysis done by an American organisation — and so on Netflix US. It would be fair to say Netflix’s International catalogues, which need to have […]

Change Coming in Industry Norms for Content Acquisition

When we embarked on our journey at VUULR we heard time and time again about “Industry Norms” that would never change. Understanding that the industry is almost 100 years old, and given that for all that time the way that Content Rights are bought and sold has hardly changed, this mantra came as no surprise. […]

An Explosion in Demand for Animation

As the war for audiences (or audience segments) heats up, one of the key battlegrounds is kids entertainment — which means one of the biggest battlegrounds is being fought over cartoons like “Kung Fu Panda,” “Captain Underpants” and “Curious George”. “This is the biggest boom in kids programming production that we have ever seen,” said Michael Hirsh, […]

Film & TV Content Distribution without a jet-lag

There are apparently 3,000 film festivals that are active at least bi-annually. Each year, film producers and distributors fly red-eye, accruing millions of miles trotting across the globe and spending tons of hours trying to find and talk to the right buyer within short span of a few days. Sellers are able to showcase only […]

Addressing Challenges of the TV & Film Digital Supply Chain

Following up to my previous article where I scratched the surface of what we’re architecting, I now want to get into a bit more detail of what we’re thinking about with regards to the Digital Supply Chain. And why we believe blockchain is the perfect technology to drive advancement in this space. As you may […]

Why Vuulr matters to the Film & TV Content Retail Industry

I shared on my first blog post, about the opportunities that awaits disruption in this 240 billion-dollar industry in content retailing alone. And that excludes the 60 billion content sponsorship dollars that brands spend annually, which would bring the industry worth to 300 billion US dollars. For a large and mature industry, it is unbelievable […]

Revolutionizing Entertainment: Introducing the Blockchain

Hot of the heals of our recent trip to the United States, and since some of the other team members (our CEO Ian and COO Ben) introduced themselves, I thought it would be a good time for me to chime in with my own little evolution “story”, and touch on what Ian and I learned […]

The Mouse and the Fox get married. How will the Disney-Fox acquisition play out?

Just a week before Christmas, news broke that Disney would be buying most of 21st Century Fox. The industry is abuzz with the consolidation of these two giants; the $66bn deal is reverberating around Hollywood. As we move into 2018, would this power merger actually play out to be a blessing? Much of the media […]