An interview with Vuulr’s Ian McKee. Connect with Ian on LinkedIn. 08-10-2020. As published on TBI TBI’s Distributor’s Survey 2020 has provided deep insights into how the global content business is rapidly evolving and how things could change over the next 12 months. Here, Ian McKee, CEO of online marketplace Vuulr – sponsor of this year’s Survey – provides us […]
Category: Perspectives
The Future of Content Acquisition and Distribution
By Vuulr CEO Ian McKee. Connect with Ian on LinkedIn. 05-10-2020. As published on Miptrends The current landscape for the industry brings to the fore the fundamental change in the internal architecture and structure of the industry and how it does business. The rise of the streaming platforms, who are using the internet to give them global reach and valuable insight into audience […]
TV and Film Distribution will see a Dramatic Shift in the Post-Covid World
An interview with Vuulr’s Ian McKee. Connect with Ian on LinkedIn 01-10-2020. As published on TVBEurope Vuulr CEO Ian McKee on why this is a watershed moment for the way the content industry operates. It’s true to say that the global TV and film business has taken a cataclysmic hit in recent months. From the halting of production, the closing of […]
Great Stories Come From Anywhere: The Key Is Finding Them
As consumers’ appetite for content goes global, content buyers need a new way to quickly and easily find great stories from anywhere in the world. History was made early this year when “Parasite” became the first foreign film to win Best Picture at the 92nd Academy Awards. This trend has come into sharp focus during the pandemic as we see […]
VOD buyers are pioneering acquisition in a post-COVID-19 world
By Ian Mckee 26-05-2020. Published on Digital TV Europe Even before the coronavirus outbreak, the process for acquiring content in the international television industry had been changing at an accelerating pace. Needless to say, the growth of global streaming platforms – both the VoD giants and the thousands of smaller niche players – is a well-documented trend. But coinciding with […]
Content acquisition in the age of social distancing
How content buyers can #stayhome, yet continue to discover and license finished content during the coronavirus pandemic. As people stay home, they are consuming more content, more quickly. HBONow reports a 65% increase in daily binge watching of three episodes or more, and a 70% increase in movie watching. Streamers aren’t the only ones to benefit from increased consumption. Network […]
The launch of Disney+ heralds a Tipping Point for the Entertainment Industry
The launch of Disney+ in November 2019 heralds a new era, not only for Disney, but for the entire entertainment industry. It accelerates the inevitable shifts in the industry that has resulted from the digitalisation of content delivery. With the launch of its streaming service, Disney is now in the game to be a direct-to-consumer brand, with immediate access to […]
The Impact Blockchain will have on the Entertainment Industry
Earlier this year in March, I was invited to be on a panel to speak about the Impact that Blockchain will have on the Entertainment Industry
The New Industry dynamic is Fragmentation, NOT Concentration
Key Fact: The Top 10 Shows in the US account for just 9.4% of viewing — this shows that in the content business the 80:20 rule is increasingly no longer applicable. Contrary to popular opinion — the new architecture of the industry is driving fragmentation and not concentration. See the data below. NB this is US oriented data, it would be safe to assume […]
Netflix Originals vs Hollywood Vs Independents
Whilst Netflix likes to keep our eyes focused on their Originals … the reality is that 92% of their library is sourced externally — and the majority of that from independents. Remember this is an analysis done by an American organisation — and so on Netflix US. It would be fair to say Netflix’s International catalogues, which need to have a higher proportion of local […]