No streaming services are safe from churn, and this results in reduced Customer Lifetime Value (CLV), and poor ROI on customer acquisition costs. How can streaming platform marketers combat churn without breaking the bank?
Watch this session with Ian McKee, CEO of Vuulr, and Greg Armshaw, Senior Director of Strategy (APAC) of Brightcove, as they discuss how you can combat churn by unearthing the hidden gems in your catalogue and establishing strategies for effective content sourcing.
The Vuulr marketplace makes it easy for buyers to discover the best content from anywhere in the world and negotiate directly with rights holders. Buyers use Vuulr for free – no fees or additional charges!