Since Vuulr’s global launch in January 2020, we have grown to become the largest global online content marketplace for Film & TV rights. In the past 18 months, we’ve facilitated over 12,000 offers and proposals on our marketplace with buyers and sellers from 120+ countries. Over 1,700 deals have been closed, amounting to thousands of hours of content being licensed through our platform. Let’s take a look at what’s behind the deal highlights.
Active Buyers in all regions
42% of active buyers come from North America, followed by 29% in Asia Pacific and 16% in Europe. Our buyers hail from over 120 countries, with the U.S. leading at 38%, followed by India (13%), Australia (8%) and the U.K (5%).
Content from 44 genres sell on the marketplace
Though Drama leads at 13%, with Comedy at 7% and Documentary at 6%, buyer demand is spread across a diversity of genres, signalling plenty of opportunity for rights holders mainstream and niche content.
*Other includes: Historical, Reality, War, Nature/Wildlife, Music Performance, Food/Cooking, Erotic, LGBTQ, Western, Musical, Instructional, Fashion, Science & Technology, Variety/Talkshow, Magazine, Miscellaneous, Dance, Live Performance, Film Noir, Anime, and eSports.
International Content on the Rise
While majority of content licensed originates from the USA (34%), there is growing demand for content from other origins. Content from 124 different countries have sold on Vuulr.
*Other includes: Poland, Brazil, Bulgaria, Hong Kong, Philippines, Switzerland, Ghana, Lebanon, Myanmar, Argentina, Malaysia, Portugal, Japan, Taiwan, Ireland, Slovakia, and Turkey.
Content in 71 different languages sold on Vuulr
Top languages include English (57%), Spanish (8%), French (5%), Korean (4%), and Mandarin (2%).
*Others include: Bulgarian, Dutch, Portuguese, Japanese, Cantonese, Tagalog, Swahili, Turkish, Polish, Afrikaans, Bengali, Greek, Hungarian, Latin, Mongolian, Slovak, Thai, Yoruba, Burmese, Czech, Hindi, Punjabi, and Urdu.
Vuulr is the global online content marketplace for Film & TV rights that connects buyers with distributors worldwide. With Vuulr, content discovery and acquisition takes place 24/7 with buyers negotiating directly with distributors, and completing deals online in days, not months.