Former Lionsgate EVP of Worldwide Digital Distribution joins Vuulr to lead US efforts
(January 27th, 2021 – Los Angeles) Vuulr, the world’s leading global online content marketplace for premium film and TV rights, today announces the appointment of Thomas Hughes as its CEO Americas and the opening of its office in Los Angeles.
Hughes will spearhead opening Vuulr’s first US office and building a local, robust team focused on super-serving Hollywood, and all content owners and creators across North and Latin America. Hughes will report directly to Ian McKee, Vuulr Founder and CEO.
While with Lionsgate for nearly 9 years, Hughes was responsible for building and operating the company’s digital distribution efforts in his most recent role as EVP of Worldwide Digital Distribution. Prior to this, he was responsible for worldwide digital media at MGM. Earlier in his career, Hughes worked in local media helping blaze the digital trail for companies including Scripps, Media General, Cosmos Broadcasting, and Diversified Communications.
“This is a match made in heaven. Having worked inside the four walls of two Hollywood studios during the past 12-plus years, I’ve experienced first-hand the friction surrounding content transactions of all shapes and sizes. Vuulr solves huge pain-points for the industry. From the buy-side on Vuulr, acquisition teams are sourcing and acquiring content, globally…faster and easier than ever before. Plus content owners are monetizing catalogs with no up-front fees…which is a unique proposition. I passionately believe Vuulr offers unmatched efficiency and value surrounding content distribution,” said Thomas Hughes, Vuulr CEO Americas.
“Thomas is an incredibly experienced and dynamic executive with a rare combination of knowledge from both the buyers’ and sellers’ perspectives. His experience while with Lionsgate launching SVOD and AVOD services, along with many years of running digital sales, marketing, and content operations globally, position him uniquely to help Vuulr grow in the US and beyond. I am delighted that Thomas is joining us,” said Ian McKee, Vuulr Founder and CEO.
Launched internationally in January 2020, Vuulr has grown to be the leading online B2B Film and TV Content Marketplace; listing over 130,000 hours of finished content, 4,500 registered, vetted, and approved buyers, and has generated over 1,200 licensing transactions in its first year.
The platform features premium film and TV content from producers and distributors including Sony, Legendary Television, Gaumont, Televisa, Viacom 18, CNN, Caracol, and thousands more including both indies and larger studios. Buyers on Vuulr include people from companies like The Walt Disney Company, Viacom International Media Networks, BBC, UKTV, Turner International Apac, Nordic Entertainment, MediaCorp, Zee, and thousands more.
Vuulr launched in January 2019 as a global online content marketplace for film & TV rights which connects buyers with content sellers worldwide, providing both with a platform to negotiate and transact directly and securely 24/7.
Vuulr connects buyers and distributors regardless of time zone or geography, providing an opportunity to access an always-on, diverse selection of mainstream and niche content which appeals to their audiences’ global appetite.
The Vuulr digital sales platform currently features notable content from producers and distributors across the globe, comprising over 20,000 titles/130,000 hours, across over 60 genres and 90 languages.
The company also champions budding, independent filmmakers by giving them an opportunity for their work to be discovered by buyers worldwide. Vuulr aims to slash the cost, effort, and time involved in doing transactions for the industry e.g. licensing transactions on Vuulr close, on average, in 10 days.
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