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Industry Veteran Steve Marcopoto joins Rob Gilby on the VUULR Industry Advisory Board.

I am happy to announce that the former Executive Vice-President & President of Turner Broadcasting in Asia-Pacific, Steve Marcopoto — with over three decades of experience in the content industry — has joined Vuulr as a member of its Industry Advisory Board.

Steve Marcopoto

Among other things, Marcopoto will help Vuulr’s management team refine its product and its go-to-market strategy and he said,

“When I left the corporate world, I wanted to remain involved in new areas of the media industry with people I like and that have incredible vision.Ian, Ben and the Vuulr team have that vision and an ability to execute that I think will truly transform this side of the content industry. It’s exciting to be working with them.”

Steve joins Rob Gilby, the former Managing Director for Disney Southeast Asia, who adds another two decades of experience. Gilby is an investor in Vuulr as well as an advisor.

Rob Gilby

Gilby said, “I’ve been with the team for over a year now and I’m even more excited about the Vuulr proposition.

It is more and more clear that the industries ‘readiness to change plus the pace of technology adoption is accelerating; and Vuulr’s solution solves a genuine and valuable commercial problem, They’re hitting the market at exactly the right time.”

Vuulr’s CEO, Ian Mckee said, “I am humbled that two industry leaders such as Rob and Steve have chosen to join Vuulr on our journey and to contribute their incredible knowledge and insights to help shape our plans.” He continued, “They’re joining us just as the Vuulr marketplace is seeing great traction, and their involvement adds yet more weight to the huge interest we’re seeing from all sides of the industry.”

Ian McKee

Vuulr’s CEO, Ian Mckee said, “I am humbled that two industry leaders such as Rob and Steve have chosen to join Vuulr on our journey and to contribute their incredible knowledge and insights to help shape our plans.” He continued, “They’re joining us just as the Vuulr marketplace is seeing great traction, and their involvement adds yet more weight to the huge interest we’re seeing from all sides of the industry.”

Vuulr is the fastest growing Content Rights Marketplace in the industry — supported by industry-accepted specifications from their partnerships with EIDR, MovieLabs and EMA* in Hollywood — and is the only platform to use the Blockchain as part of its solution.

Based in Singapore, the platform went live in October 2018 and already features content from 65 countries and in 49 languages. Among other milestones, Vuulr has won funding in the form of grants from the Singapore government, via the Infocomm Media Development Authority’s (IMDA) national Blockchain Challenge and their accelerator facility, Pixel Studios.

Vuulr is a Blockchain-enabled, online Global Content Marketplace for the Film, TV and Sports industry. We provide large-scale efficiencies for the global Distribution and Acquisition of content allowing buyers and sellers, to go from discovery to deal in days instead of months. The Vuulr solution aims to save the industry 75% of the value lost to the cost of transactions today, releasing more profit for both buyers and sellers.

The following non-profit associations are core parts of the MDDF, the Movielabs Digital Data Framework, designed as a universal enablement layer for the digital trade of content rights globally:

EIDR: the Entertainment ID Registrar provides a universal unique identifier system for movie and television assets. From top level titles, edits, and DVDs, to encodings, clips and mash-ups, EIDR provides global unique identifiers for the entire range of audiovisual object types that are relevant to entertainment commerce.

EMA: Digital supply chain initiatives have a single purpose — to reduce friction points in the online video supply chain so that the supply chain is more efficient, more timely, more reliable, and less costly. Content availability metadata, commonly called “avails,” are the communications from content providers to retailers about when content titles (for instance, a feature motion picture or television episode) will be available, in which territories, and providing additional data crucial for digital supply chain workflows.

Movielabs and the MDDF: the MovieLabs Digital Distribution Framework (MDDF) comprise a family of complementary, compatible specifications that address key aspects of online delivery; facilitating automation, providing cost savings, and enabling superior consumer experiences. These specifications are created and maintained through industry collaboration, and are open to all industry participants. Parties can adopt these individually or together, with the most benefit coming from greater adoption. Movielabs is part of the MPAA, the Motion Picture Association of America.

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