What is Vuulr?

The global content marketplace for Film and TV rights

A marketplace where content is showcased instantly to a trusted global community of buyers, reaching new audiences and new markets 24/7. A platform where buyers can go from content discovery to deal in days, instead of months.

Negotiations and transactions are done entirely online. We do this by partnering with leading Hollywood trade bodies (EIDR, MovieLabs, EMA) to implement existing global industry standards for unique asset IDs, rights management, metadata and, eventually, subtitling, dubbing and material delivery. This creates time and cost savings for buyers and sellers alike.

Our Industry Partnerships

Vuulr partners with the leading Hollywood non-profit organisations that share the transformative vision of a fully digitised content distribution supply chain.

EMA Avails
A cross-industry format for delivery of licensing Avails specifying how and when content can be presented to consumers.
Common Metadata & Digital Extras
Core metadata specifications that provide the shared vocabulary underlying the entire suite of cross-industry initiatives.
Entertainment Identifier Registry
Standard unique IDs for precise machine-readable identification of content.

Why Vuulr?

In an age of unprecedented digital connectedness, audiences are more discerning than ever in their content choices. We envisioned a platform that would connect buyers and distributors regardless of geography, giving them an opportunity to access a diverse selection of mainstream and niche content that would appeal to their audiences’ global appetite. An online marketplace that would radically reduce the friction (time and cost) that buyers currently face in discovering and acquiring the content they want.

Going beyond the commercial bottomline, Vuulr gets to the heart of the entertainment industry - creativity and original storytelling. We champion both the budding, independent filmmakers - by giving them an opportunity for their work to be discovered by buyers worldwide - as well as the biggest studios that aspire to reach all corners of the world, 24/7.

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The Vuulr Supply Chain

Leading The Adoption Of The New Industry Standard

The Vuulr Supply Chain, also known as the Content Industry Supply Chain (CISP), is the underlying technology layer which allows Vuulr users to transact digitally while managing rights availability, metadata, and unique IDs associated with each and every title. Our easy-to-use tools implement existing global industry standards and best practices. This solution is free for Vuulr users. Third party users can also adopt CISP independent of the marketplace under a sofware-as-a-service (SaaS) model.

The Vuulr Supply Chain leverages open source applications and platform technology based on the MovieLabs Digital Distribution Framework (MDDF). The MDDF framework and standards are supported by the major studios and major digital platforms – Disney, Fox, Lionsgate, NBCU, Paramount, Sony Pictures, Warner Bros, Amazon, Google Play, Microsoft Movies & TV, Comcast, Netflix, Sony PlayStation and Vudu etc.

The Vuulr Supply Chain solves pressing technical issues in digital supply chain automation from Rights/Avails Management to Consumer Experience. Apart from improving data quality, it saves cost and time lost to manual work processes and middlemen, which leads to cost efficiencies for both Buyers and Sellers.

The Vision: Using The Power Of The Blockchain To Transform A $300 Billion Industry

Our vision is for the Vuulr Marketplace to make it easy to:

  • Issue & manage unique IDs for digital media assets e.g. Films & TV
  • Trade and access metadata for broadcast titles
  • Transact Avails and negotiate content rights
  • Generate an immutable record of content ownership with Blockchain

Now in prototype stage, we are building a suite of Dapps – using the Ethereum Blockchain – that create a tokenized ecosystem consisting of a Supply Chain solution and an exchange for the trading of content rights for broadcast content and sponsorship rights.

The Team

Ian McKee

Ian Mckee

Chief Executive Officer

Ben Heyhoe Flint

Chief Operating Officer

Natasha Malhotra

Chief Content & Commercial Officer

Chris Drumgoole

Chief Technology Officer

Rachel Cheong

Digital Marketing Director

Sonal Mahajan

Sr. Software Engineer

Damon Loh

Content Ops

Advisory Board

Steve New

Steve Marcopoto

Advisory Board Member
Vinod New

Vinod Nair

Advisory Board Member

Rob Gilby

Advisory Board Member