Official Updates from Vuulr

  • Platform Update: Performance Bidding

    September 9, 2019 by

    Since our last update, we have been listening to our users as to how we can improve the Vuulr platform… and so the next big thing for Vuulr is an enhancement that solves for an underlying trend in the industry that is, inevitably, growing. With the proliferation of VOD services in recent years — and not all… Read more

  • Business Update: June 2019

    July 23, 2019 by

    It has been a while since we posted an update, we’ve had our head down working building out the platform and the Vuulr Marketplace business. So here’s how we are doing… Core KPIs are Tracking Well The good news is that the core KPIs for the business are tracking well as you can see from… Read more

  • The New Industry dynamic is Fragmentation, NOT Concentration

    June 5, 2019 by

    Key Fact: The Top 10 Shows in the US account for just 9.4% of viewing — this shows that in the content business the 80:20 rule is increasingly no longer applicable. Contrary to popular opinion — the new architecture of the industry is driving fragmentation and not concentration. See the data below. NB this is US oriented data, it… Read more

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