What is Vuulr?
Vuulr is a global content marketplace for the Film and TV rights
Vuulr is a Blockchain-enabled, online Global Content Marketplace for the Film, TV and Sports industry. We provide large-scale efficiencies for the global Distribution and Acquisition of content allowing buyers and sellers, to go from discovery to deal in days instead of months. The Vuulr solution aims to save the industry more than 75% of the value lost to the cost of transactions today, retaining more profit for both buyers and sellers.
Our Industry Partnerships
Negotiations and transactions are done entirely online. We do this by partnering with leading Hollywood trade bodies (EIDR, MovieLabs, EMA) to implement existing global industry standards for unique asset IDs, rights management, metadata and, eventually, subtitling, dubbing and material delivery. This creates time and cost savings for buyers and sellers alike.
Common Metadata & Digital Extras
Entertainment Identifier Registry
Register & Browse for Free
The Vuulr Supply Chain
Leading The Adoption Of The New Industry Standard
The Vuulr Supply Chain, also known as the Content Industry Supply Chain (CISP), is a technology layer which allows Vuulr users to transact digitally while managing rights availability, metadata, and unique IDs associated with each and every title. Our easy-to-use tools implement existing global industry standards and best practices.
This solution is free for Vuulr users. Third party users can also adopt CISP independent of the marketplace under a sofware-as-a-service (SaaS) model.
The Vuulr Supply Chain leverages open source applications and platform technology based on the MovieLabs Digital Distribution Framework (MDDF) using the Blockchain. (Learn more about the MDDF)
The MDDF framework and standards are supported by the major studios and major digital platforms –
Disney, Fox, Lionsgate, NBCU, Paramount, Sony Pictures, Warner Bros, Amazon, Google Play, Microsoft Movies & TV, Comcast, Netflix, Sony PlayStation and Vudu etc.
The Vuulr Supply Chain solves pressing technical issues in digital supply chain automation from Rights/Avails Management to Consumer Experience. Apart from improving data quality, it saves cost and time lost to manual work processes and middlemen, which leads to cost efficiencies for both Buyers and Sellers.
Using The Power Of The Blockchain To Transform A $300 Billion Industry
The Vuulr Marketplace will make it easy to:
- Issue & manage unique IDs for digital media assets e.g. Films & TV
- Trade and access metadata for broadcast titles
- Transact Avails and negotiate content rights
- Generate an immutable record of content ownership with Blockchain
Now in prototype stage, we are building a suite of Dapps – using the Ethereum Blockchain – that create a tokenized ecosystem consisting of a Supply Chain solution and an exchange for the trading of content rights for broadcast content and sponsorship rights.
The Vuulr ERC20 Token will power transactions in the Vuulr Marketplace and the Vuulr Supply Chain.
Transactions denominated in Vuulr Tokens could include:
- Registering titles for unique IDs
- Transactions between publishers and consumers of metadata
- Incentives for content creation and deal making
- Brand sponsorship of finished content